One of the most difficult things to learn how to do as a business owner, is to write copy. Yet practically everything on the internet is made out of text. Taking that next step and learning to reach people emotionally and mentally will get you a lot more followers. Today I’m going to show you how to do that.
#1: Reach your Audience
Engagement is all about connecting with your specific audience. If data tells you that most of your audience has children, then refer to that fact often to appeal to them emotionally.
#2: Leave Out The Boring Bits
A good writer leaves out the boring parts for a reason – no-one wants to read them. Only write about the exciting, the best, and the most inspirational to get your audience hooked.
#3: Have a Unique Voice
People don’t connect with bots, or bland personalities. They connect with real, dynamic people who share their concerns and problems.
#4: The Time Factor
Write for your audience as if they’re late for a meeting and only want to hear the crucial, entertaining, funny bits of the post. They scan your articles most often.
#5: Write What You Love Reading About
Passion comes across in writing, and yours needs to be in the right place. Share your passion with your community to wholly connect with them.
#6: The Headline Battle
In my experience 70% of the struggle is the headline. If you can create an excellent headline, you’re nearly there. So make yours
attract readers.
#7: Be Descriptive
Use descriptive terms, and describe things in easy and interesting ways so that people can understand them better. Leave out all of the ‘old hat’ clichés.
#8: Use The Right Tone
Tone can either draw in a reader, or keep them at arm’s length. Examine how you use tone, and work on it. Then lure them in with some quality tone!
#9: Be Real
It’s good to be your brand, but it’s also equally as important to be yourself. People want to know who you are, and why they should read you.
#10: Tell Stories
Perhaps the greatest of these social engagement steps is – tell stories. Relevance always helps people connect, so when you tell a relevant story involving a lesson that your reader needs to learn, they love it. These stories can be found everywhere, on the most successful blogs and social sites.
Add in a little anecdote mid blog-post to enhance your point, or use a story to outline why your reader is better off doing something completely different. Whatever you decide to do, always use stories to do it. That’s the mark of an emotive, logical writer.
Finally, and something of a bonus step – be transparent. People can spot fakery a mile away, and they don’t appreciate it. Be sincere, honest and friendly, and it will shine through in your writing!
Do you have a method of touching people’s hearts and minds with copy? How do you engage them? Let me know, here.
