Scheduled posts don’t have to be generic or boring, they can be just as dynamic as same-day written content. To minimize your work load or make up for the time that you’re not going to be at the computer – scheduling your social posts is necessary. But how do you continue to engage your audience when you’re not around? Here are our top ten tips!
Courtesy of innerear.co.uk
#1: Create a Content Schedule Spreadsheet
An organized posting strategy is one of the best ways to keep readers interacting, as your themed processes link together to form a story. Random posts on random days will not do – you need an obvious balance.
#2: Focus on Your Reader
Stop creating posts about you or your brand, and focus more closely on your typical reader. Listen to what they want and work it into your new posting schedule. You’ll be surprised how much more people will respond.
#3: Ask Questions
When you ask a good question, you’re arousing the interest of fans that want to show off their knowledge of your niche. Ask questions that will make your fans look good, or will provide them with crucial information.
#4: Be Very Personal
The key to great scheduled posts is to connect with your reader on an emotional level. The only way to do this, is to be very personal with your audience. Let them see who you are, and illustrate this by telling them stories from your daily life.
#5: Inspire Sharing
Scheduled posts should inspire sharing, and this begins with you talking about something important to your business, and then asking your fans if they have had a similar experience. Story sharing is a strong engagement tool.
#6: Be Different
Sometimes fans won’t respond until you think of something that will shock them into action. Find a story, anecdote or opinion that you can use to lure your fans out of their hiding places. They want to comment, you just have to give them a reason to.
#7: Brand Connection
Stimulate brand loyalty and connection by creating a few scheduled posts that show your fans how your product or service influenced and helped them, at a very crucial stage in their own business development.
#8: Schedule Platform Specific Content
Instead of publishing the same content on all of your social networks, publish unique content on similar themes. For example your blog can be the main piece – then work on a fun set of tweets, some great Facebook updates and a LinkedIn group post.
#9: Run Promotions
Set up a short, simple promotion or competition and give free stuff away to your fans. All you’ll have to do is pop back in when its time to announce the winner. In the meantime, you’ll enjoy a massive boost in interaction and engagement.
#10: Guest Content
Schedule in posts, quotes or opinion pieces from guest contributors. This is a sure-fire way to draw outside fans to your pages, while you’re busy doing something else. Take full advantage of it, and you’ll see an improvement.
These ten tips will help your create highly effective and engaging scheduled posts. Just keep in mind that you’ll still have to check in to moderate comments and use this interaction to gain fans and more business.
Which social program do you use to schedule your posts? Please tell us why as well – so that we can get some insight into our fan behavior!
