There are many features that you’re supposed to have on your blog, to stimulate traffic, build your readership and drive sales. Do you have these 4 essentials? Many new bloggers forget to include these features, or they don’t do them right. Make sure that you’re doing them properly by going through this list!
Courtesy of kisswebmaster.com
#1: Strategy Based Advertising
Many experts bloggers will try and tell you that advertising is not something a ‘real’ blog should be concerned about. After all, many bloggers are blogging to generate sales for their businesses, or to become authorities on the internet. Why then should you worry about advertising? When you start to generate traffic, you can take advantage of those numbers and use some space on your blog for advertising.
When you sign up to an ad network, you’ll be able to choose products that are relevant to your niche. Find the most enticing products, and advertise them! The money you earn from these adverts can help expand your blog. Suddenly, you’ll have an extra bit of cash to hire additional writers, or invest in videos, infographics or other multimedia features that will make your blog special.
Tip! One or two ads is enough. Do not load you pages will multiple adverts!
#2: The Humble Squeeze Page
You probably have a newsletter sign up form, but that’s about it. People won’t sign up for a newsletter unless your blog is incredible, or you give them something in return. That’s where the humble squeeze page comes in! Hire a sales writer to create a nice, high converting squeeze page for you, which prompts your readers to become part of your email list. Your list will be a lot more enticing that way.
Tip! Give away a free e-book, whitepaper or file to your readers when they sign up!
#3: Supporting Articles and Guest Blogs
Driving traffic to your blog supports all of your marketing goals. That’s why when you post a blog, you should have a basic content SEO strategy to get that post noticed. Even if it’s 5 articles on the same topic to post on article marketing sites, and 1 guest post on someone else’s blog – it could mean the difference between 300 visitors, and 6000 visitors. When you drive more people to your blog, you’ll get more comments, sign ups and social shares.
Tip! Plan your posts in advance, to make sure you have the supporting content ready when it’s time to post live!
#4: Watch Your Comments Like a Hawk
Whatever you do on your blog – you must always moderate your comments. A blog post with 3 unique comments is better than a post with 40 spammy, unrelated comments. When people see that you publish spam, they won’t take your blog seriously, and any interaction will be limited to spambots and people looking for backlinks. This is not how you promote the conversation.
Tip! Don’t know if a comment is spam? Copy and paste it into Google. Chances are, if it’s been used all over the place, it will show up in the results immediately.
Do you have any other money making blog tips for our readers? We’d love to hear what you have to say, below.
