How powerful has social media become in 2011? Today, we check out the latest stats that support the fact that social media is a big, big deal. From what you’ve been doing, to what your customers are thinking – these stats will get you on the right path for the coming year.

social media facts 300x171 REAL Social Power: Stats You Want To See Before 2012!

Courtesy of blog.hudsonhorizons.com

  • 1 in 4 display ad impressions in the USA are from social network sites. But there is still a resistance to social advertising, even though it is highly effective. Next year, spend more on your social ad network.
  • Facebook will reach 1 billion users in 2012. That means one in every seven people on earth will be on this social network. It only makes Facebook’s marketing appeal that much more prolific.
  • The internet is becoming more visual. Proof? A social image pinboard site called Pinterest.com grew by 512% this year.
  • 95% of wall posts, get no response from the brand page owners. This is a serious problem that needs to be addressed in 2012.
  • Facebook accounts for 3 of every 4 minutes spent on social networking sites on the internet. What does your page look like?
  • 80% of all companies use social media for recruitment purposes. What does your social profile say about you?
  • According to the research firm IHS, television sales are down for the first time in history. While this could be happening for many reasons, ReelSEO suggests that it’s because many younger people don’t NEED a television – they use the internet and sites like Youtube. Makes you think, doesn’t it!
  • Google+ became the fastest growing social network in history, with 25 million users in just 4 weeks. Pay attention to the network and interlinking expertise used by Google, it’s the way of the future!
  • 46% of all people on earth, access a social network, daily. Mostly, it’s one of the big 4 – Facebook, Twitter, LinkedIn and Youtube.
  • 95 million tweets are exchanged on Twitter every day. This rapidly increases when a breaking news story hits.
  • A US Department of Education study showed that students, who learn online, do better than students who learn via face-to-face interaction. If your company teaches online, it’s only going to get better.
  • Though half of the world’s population is under the age of 30, the people most active on social networks across the world tend to be older than that!
  • 73% of all people believe that employees overshare, when publishing on social sites. Do you keep all of your updates positive, uplifting and professional?
  • Using scheduled auto-posts when publishing to Facebook, actively decreases your comment interaction by 70%, according to Inside Facebook.
  • According to Mashable, 57% of all people that like brands on Facebook, say that they do it because the brand offers them free discounts or coupons.
  • According to Hubspot, 20% of all searches performed on Google today, have never been searched for before. Still think there’s no such thing as originality?

Have you come across any great stats recently? Post your shocking revelation here!