How To Share Content Effectively on Google+

Google+ has become a fun way to share online, and as an up and coming social network – you need to know how to share effectively with your friends on the platform. There are a number of ways to do this, and a lot of new updates storming onto the scene, making Google+ just as prolific as Facebook, or Twitter content sharing. Let’s find out how you can optimize your efforts.

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Riding The Content Stream

Your Google+ wall is also called your content stream – or the place where content from your circles shows up. It’s basically where your shared content is displayed. There are two ways keep the conversation going in your stream. First of all, publish your own content, updates and curated stuff. Or – you could comment on other posts in your stream, posts that your circles have syndicated.

Sharing Your Own Content

You’ll notice that when you choose to share an update on Google+, you have several icons peering at you before you can click the ‘share’ button. There’s a camera icon for photo sharing or album creation, a video icon for video syndication, a link icon and a location icon too. Then you can choose who gets to see your update – which circles in your overall Google+ community.

But What If I Want To Share From a Website?

Can you share on Google+ as easily online as you can on say, Facebook and Twitter? A month or two ago the answer would have been no, but Google has gone to great lengths to solve this little problem. Remember the +1 button, you know the one that originally had nothing to do with the Google+ platform?

Well, Google has realized that the +1 button can be just as powerful as the ‘tweet’ or ‘like’ button. Brand new and gaining in popularity is the ‘share on Google+’ button, which is really just the +1, with a hover over that says ‘click here to publicly +1 this’ – a great update by the Google team. Our advice – get the button on your websites, quickly. Now as you browse you can publish things to your feed, it’s easy.

Sharing To Other Social Networks?

What happens if you want to share content from Twitter or Facebook – on Google+? You could do it the long way of simply syndicating the link separately. But in these mobile times, most sharing is done on the go. Google+ has a great app that integrates with Twitter, and a few social management giants like Seesmic. To share content from one platform to another, or to publish to both platforms, simply click on the two arrows and adjust the content.

Sharing effectively on Google+ shouldn’t be any different than sharing on a platform like Facebook. Until we know more about the rules, just keep sourcing, creating and syndicating content as always. Just be careful who you share it with. If you want it kept private, turn the public sharing option off. Google+ updates are indexed on Google, and they will show up when someone types in your name!

How do you share on Google+? Tell us how you share great information on this new platform, and we’ll share it with our social communities!