If you missed #SMMUChat this week, we discussed business blogging best practices and tips. Among some of the tips and insights shared during the chat by John Souza, founder and chief strategist of Social Media Magic and SMMU were:

1)     When you post a video blog, search engines can’t determine the nature of the video or audio content so they analyze the text around the video.  To make your video blogs more search-friendly, make sure they are always accompanied by a keyword-optimized post.

2)     All businesses should post at least once a week. However, the higher the frequency, the greater the impact on your search engine rankings.

3)     Search Twitter for keywords and key phrases relevant to your blog posts to find potential readers. When you find Twitter users that have questions that your blog answers, share the link.

4)     Readers often bookmark longer posts, but rarely come back to them. Limit your blogs to two or three paragraphs to ensure your content is read.

5)     Putting a lot of effort into your blog content? Get more mileage out of your content by repurposing your blogs. You can use the content for e-zines, podcasts, whitepapers, press releases and other marketing resources.


Follow #SMMUChat every Wednesday night at 8 p.m. E.T. on Twitter by following the hashtag. You can use TweetGrid or TweetChat to help making participating in the chat easier.

#SMMUChat is a great opportunity to learn more about social media and network with other professionals, but don’t just take our word for it. Here’s what people are saying about #SMMUChat:


  • @justrightpm Thanks everyone. This is was a great session for me.


Join #SMMUChat on Wednesday, November 9 to discuss Leveraging LinkedIn as a Marketing Tool. We’ll be discussing the best LinkedIn tools and features for generating leads and increasing sales and visibility.

Visit www.smmulive.com/smmuchat to submit your LinkedIn questions prior to the chat and don’t forget to invite your friends and colleagues.