Measuring the effects of your social media presence, and finding a way to connect it to your bottom line can be tricky since so many measurements (like friends added, number of visitors to your website, etc) generally indicate how loyal fans are, rather than how much business is coming in because of it. Here to help you make sense (haha) of it all, are a few measurement tools.
- CC Image “Google Analytics Hacks” by sepblog on Flickr.
HootSuite
HootSuite has evolved from purely a Twitter management tool, to one that encompasses other social networking sites like Facebook, Ping.fm, and LinkedIn. Schedule updates, track metrics, and see what others are saying about your brand.
Buzzmetrics
Part of the Nielsen family, Buzzmetrics will not only measure and track the health of your reputation, it will also provide analyst reports covering why and how you are winning and retaining, or losing customers, helping you to measure success.
Trackur
Trackur is a social media monitoring tool that focuses on reputation management. Select keywords of interest to you and Trackur goes to work scanning pages across the internet for information containing those words. Track trends, monitor your influence, and more.
Omniture
Ominture offers a whole range of products and services geared towards measuring and optimizing your online presence.
Got a great tool you’re a fan of? Let us know about it!
Can you basically use the same marketing strtaegies online that we have used off line for years?
It’s crucial that you tailor your marketing strategies for the medium that you’re leveraging. Social media is a very unique platform, therefore you’ll need to develop a strategy that is specifically designed for it. This is something we teach business professionals and business owners how to do in our Social Media Magic University. Visit http://www.smmu.com to learn more.
Great list. I love HootSuite and how it has evolved since the early days of Twitter. Great tools for social media marketing.