Can a Vlog Help My Business? 5 Questions To Ask

A vlog, or a video blog, is a powerful tool for humanizing your business. All businesses could benefit from increased social contact, but the question is – will vlogging help you do it? It’s certainly not the easiest form of fan-to-business communication, but it does stand to cause quite an impact if done right. Let’s explore these 5 crucial questions when deciding whether or not vlogging is what you need.

Courtesy of cultureandcommunication.org

#1: Do You Have a Face For Your Business?

A vlog is not a brand brought to life, it’s a person that works for the brand, owns it, or represents it online. Does your business have a single person or a team that can do that? This will be an ongoing thing – much like a blog, video posts will need to be made often. Your business will need a face. Someone who will project the right message to your fans, and will still be wildly entertaining.

#2: Do You Have a Sustainable Budget?

Video blogging requires so much more than a person, a camera and some free time. It needs to become part of your marketing efforts, and this will require capital investment and a marketing budget. There is no point starting a vlog, if you can’t afford to keep it going indefinitely. Work out how much it will cost you, and see if you can make it work. Weighing up the pros and cons usually helps.

#3: What Is The Best Case Scenario?

Once you’ve carefully laid out a plan for your vlog, what is the best case scenario? In other words, how will having this vlog improve your marketing efforts? Will you earn more money, get more clients, be seen more online? List the benefits and then add numbers to the best scenario possible. Is it worth it? The only way this vlog will help your business, is if you can exceed your expectations.

#4: How Could You Use The Vlog?

Every niche has its own set of social rules. A real estate company might find it very useful to use vlogging to create personal videos of homes for sale. Before you decide that a vlog is an option, you need to brainstorm. What are the best ways that your business could use vlogging to make more money? If it’s something inspiring and creative, it’s more likely to work online.

#5: Will Your Vlog Improve Your Online Persona?

At the end of the day, your vlog will help complete your brand. If it doesn’t contribute to your brand’s success, it doesn’t have any business being part of your campaigns. Vlogging is hard to get right, and harder to keep on track. Each video will need to be promoted, which takes time and costs money. You’ll need to decide if driving traffic to your vlog is better than driving traffic to your business website.

Answer each of these questions, and you’ll get a better idea on the realities behind video blogging. You want something this challenging to be worthwhile! A vlog can help attract new communities and clients, but it must be done professionally – with an end goal in mind. Its fun, but it will also become a keystone in your marketing campaign. Divert too much time and effort to your vlog – and if it fails, so does your marketing campaign.

What do you think of vlogging? Which businesses would benefit most from this unique form of social contact? Leave your comment below!